Getting started as an advertiser

SofAds shows your ads full screen on Smart TVs, in the natural breaks of apps and games, and hands viewers a QR code for the next step on their phone. You book campaigns yourself in the advertiser area of the dashboard and pay from a prepaid balance. Four things to set up, then you can create your first campaign.

1. Get an advertiser account

SofAds sets up advertiser access for you: get in touch with your company name and website. You then log in at https://app.sofads.com and find the advertiser area under Advertiser.

Already have a SofAds login, for example as a publisher? The same login works. When you belong to more than one organization, the switcher at the top of the dashboard picks the one you work for, and links always open in the right one.

2. Invite your team

Under Team, invite colleagues by email and give each one a role:

Role	Can do
Owner	Everything, including the team and the organization settings.
Admin	Everything, including the team.
Member	Create and change campaigns and creatives, add balance.
Viewer	See campaigns, stats and the balance. Changes nothing.

3. Verify your landing domains

Your QR codes may only lead to your own website. Under Settings → Landing domains, add each domain your landing pages are on, then add the TXT record the dashboard shows to that domain's DNS and click Verify now:

example.com.  TXT  "sofads-verification=YOUR_TOKEN"

Subdomains are included, so verifying example.com covers shop.example.com. Link shorteners and redirect services are never accepted as landing pages, whatever the domain. The rules are in the ad policy.

4. Add balance

Campaigns spend from a prepaid balance, shown in USD. Every campaign pauses when the balance reaches zero, so you never spend more than you added.

2. Transfer it to the bank account shown, in the currency the page names, with the payment reference you get there. The reference is how we match your payment.
3. Transfer it to the bank account the page gives you, in the currency it names, with the payment reference the dashboard gives you. The reference is how we match your payment.
4. Once the money arrives, SofAds credits your balance in USD at that day's exchange rate, usually within one or two working days.

The balance page lists every top-up, credit and posted spend, plus each campaign's spend against its own budgets. Spend from the last few minutes shows up shortly after. The dashboard doesn't create invoices; SofAds handles invoicing outside it.

History type	What it is
Top-up	A bank transfer that arrived.
Credit	Balance SofAds granted, for example a promotion.
Spend	What your campaigns spent (negative).
Refund, adjustment	Corrections by SofAds.

What happens next

1. Create a campaign: pricing, targeting, schedule and budget.
2. Build its creative: a QR card or a video, in every language you want to reach.
3. Submit it. SofAds reviews every campaign and creative, usually within a working day, and the price you saw is fixed on the campaign.
4. Follow the results in stats. Paying per conversion? Set up the postback.

Want to see what viewers see? The live demo is a small TV game that shows real SofAds test ads.

Keep reading

• Ad policy: what ads and landing pages may and may not show.
• For advertisers: why TV, and how SofAds campaigns work.