Reach people playing games on the biggest screen in the house.
TV gamers have a remote in hand and their eyes on the screen. SofAds puts your ad in the break between levels, and gives them a way to act on it with the phone already in their pocket.
A TV ad you can act on.
Nobody clicks a TV. With a QR card, the viewer points their phone at the screen and lands on your page. Every scan goes through our tracking link first, so it shows up in your report.
1. The card appears
Your image, headline and a QR code, full-screen on the TV, with a visible countdown.
2. They scan
The code points to a short link on our serving domain, which counts the scan.
3. Your page opens
We redirect straight to your landing page, on the phone, where people actually buy and sign up.
Formats.
- Full-screen video
- Your MP4 or VAST tag, played at 1920×1080 between levels. We report impressions, quartiles and completion rate.
- QR card
- Image, headline and target URL. We generate the QR code and show you a 1920×1080 preview before anything goes live.
- Rewarded
- Players choose to watch, or to scan, in return for something in the game. Attention that was asked for, not interrupted.
- HTML interstitial
- A full-screen HTML creative for anything that is not video.
Pricing and targeting.
- Cost per scan for QR campaigns: you pay for the first scan of each card shown, not for repeat scans.
- CPM for video and display, in US dollars.
- Target by country, TV platform and placement type, and include or exclude specific games.
- Daily and total caps, flight dates, and a frequency cap per device.
Reporting.
Advertisers get a read-only view in the SofAds dashboard: campaign status, schedule, targeting and creative previews, plus daily stats by country, platform and creative.
- Impressions and completion rate.
- QR card displays and scans.
- Breakdowns per day, country, platform and creative.
How buying works today. We set up every campaign with you directly; there is no self-serve booking yet. Inventory is our own catalog of TV games for now, growing as publishers join. We won't quote audience figures until we have real ones to show you; when we do, they appear in the SofAds media kit, published daily from our ad server.