Advertiser terms

Version 1. Last updated October 15, 2026. Effective from that date.

1. Parties and acceptance

These terms are an agreement between SofAds ("SofAds", "we") and the organization that advertises through the SofAds dashboard at app.sofads.com ("you", the advertiser). SofAds is a trade name of Dynamic Web Solutions B.V., Nijverheidsweg-Noord 60 A, Office 14, 3812 PM Amersfoort, The Netherlands. Registered with the Dutch Chamber of Commerce (KvK) under number 88484092, VAT number NL864647050B01.

• You accept these terms in the dashboard before your first top-up. The dashboard records the organization, the user who accepted, the version and the time.
• The user who accepts confirms that they may bind the organization.
• These terms apply to every campaign, creative and top-up of your organization. The SofAds ad policy is part of them.

2. Prepaid balance

• Campaigns spend from a prepaid balance in US dollars. You add to it with a top-up: a bank transfer with the payment reference the dashboard gives you, in the currency the dashboard names. SofAds credits the balance in US dollars at that day's exchange rate once the money arrives. How it works step by step: Add balance. Other payment methods can be arranged on request through ads@sofads.com.
• The balance is not refundable. Money you add is used for advertising only and is not paid back.
• The balance never expires while your account exists.
• Every campaign pauses when the balance reaches zero, so you never spend more than you added. Campaigns also stop at their own total and daily budgets.
• SofAds may grant credits to your balance, for example for a promotion. Credits are not paid out.

3. Pricing and billing

You choose a pricing model for each campaign. The pricing page explains each one.

• Prices. SofAds sets the price, not an auction. You see it in the dashboard before you submit a campaign, and the price shown when you submit is fixed on that campaign.
• SofAds' counts are final. Billing is based on SofAds' own counts of impressions, scans, results and store opens, as shown in your stats. Counts from your own tools or from third parties don't change what you are billed.
• Never billed: test ads, and anything above your balance or your campaign budgets. A scan or a store open counts once per ad shown, and a result once per click and event, or per transaction ID.

4. Invalid traffic

SofAds filters invalid traffic, such as automated activity or impressions that fail our checks. If spend on traffic is later found to be invalid, we credit that amount back to your balance. Credits appear as separate entries in your balance history.

5. Your ads and landing pages

• You guarantee that you own or have the rights to everything in your ads and landing pages: text, images, video, sound, logos, trademarks and the people shown.
• Your ads and landing pages follow the ad policy and the law of every country you target, including advertising, consumer protection and privacy law.
• Landing pages are linked directly. Link shorteners and redirect services are not accepted.
• Offers, prices and conditions in your ads are accurate, and the landing page shows the same offer.

6. Review, pausing and stopping

• Every campaign and creative is reviewed before it runs, and again after a change, as described in the ad policy.
• SofAds may refuse, pause or stop any ad or campaign at any time, including one that is already running, for example when it breaks the ad policy or the law, or when a landing page changes or is flagged. We tell you the reason in the dashboard.
• Approval of an ad by SofAds does not mean that the ad is lawful; that remains your responsibility.

7. Data and tracking

• You see aggregated campaign results in the dashboard. SofAds never gives advertisers device identifiers, IP addresses or the app an ad appeared in, as described in our privacy policy.
• What happens on your landing page, and any tracking you run there or send to us through the postback, is your responsibility as controller. Your landing page has its own privacy policy and follows the privacy law that applies to it.

8. VAT

• Advertisers in the Netherlands: top-ups are charged with Dutch VAT.
• Businesses elsewhere in the EU with a valid VAT number: the reverse charge applies. No Dutch VAT is charged, and you account for the VAT in your own country.
• Advertisers outside the EU: no VAT is charged.
• You give SofAds your correct company details and VAT number, and tell us when they change.

9. Indemnity

You indemnify SofAds against claims from third parties, and the costs that come with them, that arise from your ads, your landing pages, your tracking or a breach of these terms or the ad policy by you.

10. Liability

• The SofAds service and the dashboard are provided "as is". We don't promise any particular reach, number of impressions, scans or results, or uptime.
• SofAds' total liability under these terms is limited to the amounts you paid to SofAds in the 12 months before the event that caused the damage.
• SofAds is not liable for indirect or consequential loss, such as lost profit, lost revenue or lost data.
• Nothing in these terms limits liability for damage caused by intent or gross negligence.

11. Suspension and termination

• You can pause or end your campaigns at any time in the dashboard.
• SofAds may suspend or close your account when you breach these terms or the ad policy, as described in the ad policy.
• The balance is not refunded when campaigns end or an account is closed.

12. Changes to these terms

We publish a new version of these terms on this page, with a new version number and date. The dashboard asks you to accept the new version before your next top-up. Campaigns that are already submitted keep their fixed price.

13. Governing law and court

These terms are governed by Dutch law. Disputes go to the competent court in the district of SofAds' registered office: the court of Midden-Nederland (Rechtbank Midden-Nederland), location Utrecht.

Questions about these terms: hello@sofads.com.