Stats: impressions, scans, conversions and spend
Stats in the advertiser area shows what your campaigns delivered, counted by our own ad server. Each campaign's page shows the same numbers for the last 30 days.
The four numbers
| Metric | What it counts |
|---|---|
| Impressions | Times your ads were shown on a TV. |
| Scans | QR codes scanned with a phone, the first scan of each ad shown. The tile shows them as a share of impressions too (the scan rate). |
| Conversions | Results your tracking reported through the postback and that SofAds accepted. |
| Spend | What your campaigns cost, in USD, at each campaign's own price. The tile also shows the cost per 1,000 impressions. |
Click a metric's tile to chart it per day.
Period and filters
- Period: Today, Yesterday, Last 7 days, Last 30 days (the default) or Custom, with From and To dates up to 366 days apart. "Last 7 days" and "Last 30 days" include today.
- Campaign: all campaigns, or one.
- Breakdown: by campaign, creative, country, platform or day. The table shows impressions, scans, scan rate, conversions and spend for each row.
By source, and blocking a source
The By source breakdown groups your delivery by anonymous source ID: the same src_… IDs the {SOURCE_ID} macro puts in your landing URLs, so you can line them up with your own tracking. A source ID stands for one app, is different for every advertiser, and never reveals which app it is. Sources with very little delivery in the period are grouped as Other sources.
Block a source when it doesn't perform for you. From then on none of your organization's campaigns run there, while other advertisers are not affected. Scans from before the block still count for conversions.
How the numbers are counted
- Our own count. The numbers come from the SofAds ad server, which records every impression, scan and accepted conversion. They are the numbers you are billed on.
- Test ads never count. Ads shown to apps that aren't live yet, to test devices and in the live demo are left out of every number and never billed.
- Spend lags a little. Spend from the last few minutes shows up shortly after, on the stats page and on your balance.
- Days are UTC. Daily budgets reset at midnight UTC too.
- Conversions count once. Repeats of the same click and event, or the same transaction ID, are answered as duplicates and not counted again.
Keep reading
- Conversion postback: send your results to SofAds.
- Pricing: how views, scans and results are priced.