Earnings and payouts
Earnings & payouts in the publisher dashboard shows what your apps earned, what is payable and what has been paid. All amounts are in USD.
Your revenue share
You earn a share of SofAds' net revenue from your apps' ads: what SofAds actually receives, so a partner network's revenue after its own cut, or an advertiser's spend on a SofAds campaign. The page shows your current share and the date it applies from: either the network default or a share agreed for your organization.
A new share only applies from its start date, at the earliest the 1st of a coming month. Earnings already booked never change.
Estimated and final
| Column | What it means |
|---|---|
| Estimated | From our own delivery data, as soon as the ads are shown. |
| Final | What your share turns out to be once the money is in: right away for SofAds campaigns (advertisers pay up front), and when the partner reports and pays for partner demand. |
Switch the table between per month, per app and per platform. "Awaiting partner payment" shows final earnings that wait for a partner to pay SofAds: they become payable when that money arrives.
Payouts
- Payable balance: final earnings ready to be paid. When it reaches the payout threshold shown on the page, it is paid in the next payout run; below it, it carries over.
- Payout details: your legal name, address, country, VAT number and bank account (IBAN and BIC), entered on the same page. The IBAN is stored encrypted, and SofAds verifies the details before paying.
- Payout history: every payment with its date, method and reference.
Test ads earn nothing
Test ads (apps that aren't live yet, test devices) are never billed, so they create no earnings. The dashboard shows them separately as test impressions, so you can see your integration works without mixing them into revenue.
Keep reading
- app-ads.txt: the line that lets your listing go live and earn.
- Publisher terms: the agreement behind your share and payouts.